Case Study: PYXIS and earthsense; a match made on earth

earthsense, a New York based applied target marketing company, recognized that their clients need to understand as much as they can about their existing and potential customers in order to grow profitably while incorporating sustainable practices. Wendy Cobrda, the CEO and co-founder of earthsense explains “It’s not just about demographics; we are working on a revolutionary holistic approach that studies consumers’ attitudes and behaviours in the context of where they live.  We help businesses explore motivations for being “ecosensitive” – because so much depends on emotional, financial and physical points of view.”   "Marketing is a large, competitive industry” she continued.  “Much of what is out there today is broad-based trend analysis, but no one provides strategic and tactical resources to act on the knowledge in real time. That’s why PYXIS makes the perfect partner.”

PYXIS technology, made available through the Software Development Kit (SDK), allows clients to harness the power of a Digital Earth Reference Model (DERM). For earthsense, this means that they can get details their clients need, when their clients need it. "If customer's buying patterns are affected by weather, price changes, or other fast changing datasets – we can incorporate new data into our models in real time.  Having our databases powered by PYXIS gives us the competitive advantage we need."

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